We got an extensive amount of research for our second rough cut from our primary target audience, we had them write down their thoughts onto sheets of paper. Once we had gathered them all up we began to categorise them and highlighted the main points.
One reason that was highlighted here, was that we had our primary target audience correct. As one of the pieces of feedback we got from the year ten class which are aged 14-15, was that only two of the people in the class of 30 knew what the track was. Also another factor was that none of them would put the song on their ipod.
In contrast to the year 12 class 50% of them recognised the track and 75% of them would put it on their ipod. The year 12's are aged 16-17 which matches our target audience (15+24) Therefore from this feedback we are clear that we have our primary target audience set correctly. The only fault was that some people mentioned that 15 may be too young. However, we disagree with this. Although the BBFC don't currently age rate videos they are going to start as this post highlights BBFC plans to introduce age ratings.
The black and white effect seems to be very popular amongst our target audience. We were pleased with this feedback as we feel it really sets a mood for the music video and people do like the dark tone it gives.
One piece of negative feedback we received which we feel the need to act upon is the loss of emphasis towards the end of the video.
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