Welcome to my blog, this shows all of our work for the production of the music video 'Insomnia' by the iconic Faithless.

Faithless Insomnia

Thursday 20 February 2014

The History Of House Music

House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities across North and South America, as well as Europe and later Australia.[1] Early house music commercial success in Europe saw songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the House" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and dance musicworldwide.
Source: http://en.wikipedia.org/wiki/House_music

Dance genre - Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music.
Here is a list of some of the sub genres of the dance genre:
  •        Trance
  •        Garage
  •        House-deep house-progressive house
  •        Electro
  •        Indie
  •        Dub step
  •        Techno
  •        Jungle
  •        Drum and bass
  •        Electronica
  •        Trap  
  Faithless - insomnia is a mix of House, Trance and dream house.

History of house:
House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities across North and South America, as well as Europe and later Australia. Early house music commercial success in Europe saw songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the house" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and Dance music worldwide.


Mag Ad summary 1

This is a video that summarises the mag ads i have designed up until this point.


Faithless - Insomnia Rough Cut 3

This is our third rough cut


Tuesday 18 February 2014

Rough Cut 2 Audience feedback

We got an extensive amount of research for our second rough cut from our primary target audience, we had them write down their thoughts onto sheets of paper. Once we had gathered them all up we began to categorise them and highlighted the main points.



One reason that was highlighted here, was that we had our primary target audience correct. As one of the pieces of feedback we got from the year ten class which are aged 14-15, was that only two of the people in the class of 30 knew what the track was. Also another factor was that none of them would put the song on their ipod.

In contrast to the year 12 class 50% of them recognised the track and 75% of them would put it on their ipod. The year 12's are aged 16-17 which matches our target audience (15+24) Therefore from this feedback we are clear that we have our primary target audience set correctly. The only fault was that some people mentioned that 15 may be too young. However, we disagree with this. Although the BBFC don't currently age rate videos they are going to start as this post highlights BBFC plans to introduce age ratings.   

The black and white effect seems to be very popular amongst our target audience. We were pleased with this feedback as we feel it really sets a mood for the music video and people do like the dark tone it gives.

One piece of negative feedback we received which we feel the need to act upon is the loss of emphasis towards the end of the video.

Monday 17 February 2014

Faithless - Insomnia Rough Cut 2

This is our second rough cut, taking on the feedback we got from our first rough cut we tried to improve these points as best as we could, for example eliminating the shaky camera shots. We will be hoping to follow up on this rough cut with more feedback and make a third and fourth.