EG5 Bob Sinclar - Love Generation

ACT: Bob Sinclar

TRACK: Love Generation

YEAR: 2005

DIRECTOR:

GENRE: Dance-Pop

MAIN AUDIENCE: M 15-24

LYRICS:

http://www.elyrics.net/read/b/bob-sinclar-lyrics/love-generation-lyrics.html

Relationship between visuals and lyrics:

For the full music video it would be difficult to say that their was a direct relationship between the lyrics and the visuals throughout the music video. However, there a certain scenes which would show a relationship between the two.

This two shot of the boy and a maid would connote a friendship or relationship between the two characters. I would sway towards the friendship route as the maid gives the boy a glass of milk.

The use of a shot reverse shot between a close up of the boy and a mid shot the girl would signify love as the close up is used to show the boys emotion as the girl walks buy. This again is another aspect that shows a relationship between the visuals and the lyrics.

Genre Characteristics: 

There are no specific genre characteristics in this music video. Although, there is a cameo appearance from Bob Sinclar which may have been used to signify the genre as he is relatively well known

Intertextuality:

In terms of intertextuality there are some aspects that bare in mind a wider audience.

This 2 shot long shot shows a farmer which may be referencing a wider culture across America. 

Linear Narrative:

The narrative of this music video is very clear, as the boy chooses to travel across america instead of going to school. He encounters one slight problem but otherwise he has a very successful trip.

I would say that this follows Todorov's 5-part narrative formula. As their is one problem the boy encounters. This is shown on the right, a close up shows that the boy was able to fix his flat tire and return to his travels. A re-installment of the equilibrium.

Representations:

A main representation would be age, this being that what we assume to be the preferred reading of the director that the young boy is the main character. His representation is heavily signified by the fact that he was going to go to school this therefore, denotes his age range to the audience. In addition to this, the boy is also riding a bike which is stereotypical for a young boy. When looking at the age representation for the young girl, she is seen to be being guided across the road by her mother this also connotes her age.

No. of setups:

There are so many different setups in this music video as the boy takes a road trip.

San Francisco

Beach

The desert

Above are just a few screen shots of the numerous locations in this music video, as the setting is continuous because of the narrative the setting is constantly changing so the number of setups required would be a lot for a music video when comparing this to others.

Locations and Mise En Scene:

The locations as mentioned above are constantly changing because of the narrative of the music video.Therefore, the video isn't just shot in one place, there are a number of different locations used for this video which makes it much more effective rather than a single location.

This location would signify that the music video is set in America, because of the stereotypical fast food restaurants.

In terms of mise en scene, there are certain elements that connote certain things to the audience in this video although i don't think it was to heavily focused on because it didn't need to be as we follow the directors preferred reading easily as the video endures.  

The children's backpacks would be a key piece of the mise en scene to signify that the children are at a school or either going to a school. A mid shot is used to show above the waist so that the back packs can be seen.

Notable Shots:

EG4 Kid Cudi - Just What I Am

ACT: Kid Cudi

TRACK: Just What I Am
YEAR: 2012

DIRECTOR: Scott Mescudi (Twitter)

GENRE: Hip Hop

MAIN AUDIENCE: M 15-24

LYRICS:

http://www.azlyrics.com/lyrics/kidcudi/justwhatiam.html

Relationship between visuals and lyrics:

There isn't really a relationship between the visuals and the lyrics, because it is more of a performance music video.

Genre Characteristics: 

I suppose there kind of are genre characteristics again with the clothes the artists wear, but like another hip hop/rap video i analysed this one is also a performance video with what is made out to be a party with some kind of audience. This may be a bit of a counter-type for videos of the hip hop/rap genre. Or it may be a new trend for artists. 

Performance Style:

There is a lot of shot variation in this video and good video effects used and it looks like a genuine performance which creates verisimilitude. Because its just them rapping its mainly a MCU used.  

EG3 Kanye West - Through The Wire

ACT: Kanye West

TRACK: Through The Wire
YEAR: 2006

DIRECTOR: Coodie Chike

GENRE: Hip Hop

MAIN AUDIENCE: M+F 15-24

LYRICS:

http://www.azlyrics.com/lyrics/kanyewest/throughthewire.html

Looking/Mode of Address:

The music video is a concept video, therefore there are references to pictures through out which is how the music video is filmed through the use of pictures. It also follows a narrative of Kanye West' success.

Links between the lyrics and visuals:

There is a very strong link between the lyrics and the visuals. 'Through the wire' symbolises Kanye West rapping this song whilst hois mouth was wired shut following a car accident where he nearly lost his life hence the lyrics 'thank god i ain't to cool for this safebelt' but the visuals displayed all link to the lyrics in one way or another.

Genre Characteristics:

Genre characteristics are only made clear when shots from within the studio are used as recognisable artists such as Jay Z are there which may signify that this may be of the same genre as hip hop/rap. This also works as a method of intertextuality as another artist is shown.

EG2 Mac Miller - Donald Trump

ACT: Mac Miller

TRACK: Donald Trump
YEAR: 2011

DIRECTOR: Rex Arrow

GENRE: Hip Hop

MAIN AUDIENCE: M 15-24

LYRICS:

http://www.azlyrics.com/lyrics/macmiller/donaldtrump.html

Relationship between visuals and lyrics:

There is a relationship between the visuals and the lyrics as the music video is a performance video, the artist does lip sync to the lyrics and dances 'Look at all this money' with hand gestures. When he is lip-synching a different setting is used - a black background. A medium shot is used so the viewer can see the artist relatively close up to show Mac Millers relationship to the song as he is very enthusiastic whilst performing this.

Genre Characteristics:

The genre characteristics are mainly stereotypes for hip hop/rap eg. snapbacks, chains, sunglasses inside. But if you saw the music video with out any audio you may view it to be a dance video as the perfomance footage connotes this. 

Looking/Mode of address:

The artist does look directly into the camera lense very frequently. This creates a sense of direct connection with the audience; as the uses and gratifications theory would have it, building a personal relationship with the audience.

Star Treatment:

Star treatment is used a lot in this video as the camera is constantly on Mac miller. Shots such as a crowd shot he is all ways at the front of the crowd. Also it is shown by the costumes as he is wearing a white t-shirt as a pose to the crowd wearing dark colours, this singles him out very well. 

Audience in Vid:

There is audience in this video, this creates a sense of personal engagement from the artist as he is shown to be interacting with his fans as he dances in the crowd scene. The audience is signified to be as of a similar age to the artist which makes sense. They are dressed in a relatively young sense eg. hoodies. The audience seems to be very happy as they are all dancing and smiling. 

Shot variation + No. of set-ups:

There is a lot of shot variation in the video and a number of different setups (around 5 in total)

EG1 50 Cent - Just A Lil Bit TBC

ACT: 50 Cent

TRACK: Just a lil bit

YEAR: 2005

DIRECTOR: Benny Boom

GENRE: Hip Hop

MAIN AUDIENCE: M 15-24

Relationship between visuals and lyrics:

There isn't a relationship between the visuals and lyrics really in this music video apart from the performance aspect.

Performance, Concept or Narrative:

The video follows both performance and narrative, the performance aspect is obvious because you can see 50 cent performing 'looking' which links in with the seductive theme of the song. The narrative however is connoted by conventions you would find in a film such as titles as the music video begins titles appear naming the characters.

Start Treatment:

Star treatment is used to single out 50 cents character the ways in which it is signified would again be the costumes of the artist which i have found is quite a regular method to use when star treatment has been applied because the costumes used make the artist stand out to the other characters in the music video.

Representations:

Sexuality representations are made very clear in this video, the male character (50 Cent) is shown to be dominant over the female members of the cast, as the leader of the pack where as the females take a back seat. The representation of gender is also apparent this is signified again by the costumes ass the girls are dressed in binkinis ect. to portray them as a kind of sex symbol. 

Genre Characteristics: 

To me this is a stereotypical hip hop/rap music video portraying the artist to be a 'pimp'. Signifiers such as the costumes and elements of the mise en scene connote him to be of lots of wealth and power. 

Class Vid: FCPROX Tools Used TBC

Class Vid: The Shoot TBC

Class Vid: Brainstorm TBC

Summary Of The Winning Pitch

The winning pitch was One Directions' 'One thing.' The idea was to remake the original video with all of the members in our class. This idea was probably the most realistic in comparison to the other pitch ideas, as the locations are accessible and there is no difficulties we would have to face with costumes or props. However, there was one problem which is the scene used for the bus where all members of one direction are cruising round on an open top bus, our problem is that we can't access an open top bus any where in the Ilkley/Leeds area. nevertheless, this is a problem that can be overcome.

Class-Vid [One Thing] Costumes

One Direction Costumes:

All of the members of the group wear the same clothes throughout the video, they more or less go for a sort of preppy smart look. This is a benefit for us as a group as the costumes aren't too extreme and wouldn't be too hard to get or too costly to the group.

The costumes are as followed:

• Liam Payne - Grey trousers, grey waistcoat, white shirt, black tie
• Harry Styles - Black trousers, maroon turtle neck, grey blazor
• Louis Tomlinson - Maroon Trousers, white shirt, blue braces
• Niall Horan - Grey trousers, red shirt, blue cardigan
• Zayne Malik - Blue suit, checkered shirt

Class-Vid Pitch - 50 Cent Candy Shop

This was the video to go along with my class pitch, The video on its own only highlights two aspects of my idea, the costumes and the locations-all is explained in my class-vid track/idea post. My pitch went as expected and was followed by a Q&A session with my peers, this was good as i was able to communicate certain aspects with them that weren't mentioned in my pitch.

Out of the Q&A session it became apparent that a role reversal of the characters in my class-vid would prove to be a lot more comical for my target audience. This would consist of the male members in my class wearing lingerie and the girls entering the 'candy shop.' Other changes would be the guys doing a synchronised dance routine as seen in the original video, likewise the girls would lip sync to 50 Cent's rapping.

Class-Vid Track/Idea

50 Cent 

Candy Shop

2004 

Hip Hop

My idea consists of remaking the original video. This consists of the male character (50 Cent) walking through a house full of girls the 'candy shop'

Each one of the male memebers in the class could play 50 Cent because there are a number of different costumes he wears and a number of different locations, this way we could change up the actors we could use. However we would have to provide a significant piece of exposition that would make it clear to the audience that each actor used is signifying 50 Cent.

The narrative is 50 Cent walking through the house and meeting a number of different girls, but there are many cut away shots to him trapping aswell as the girl singing the chorus, which the female characters in our class could split up between them. Also a scene consists of a dance routine performed by the girls in the house, this could work well in the correct location.

Costume-wise 50 Cent wears 6 different costumes in total i counted, this is an ideal way of splitting up the actors and involving everyone in the class-vid. the costumes themselves are all rather basic and would be easily accessible as some members in my class dress similiary.

As for the girls they would be dressed in lingerie, as shown in the video.

Lovcation-wise, there are about 5 different locations used split up between the narrative of the music video and the cut away shots to him rapping. On eof these consists of 50 Cent sitting on a car which i think we could do easily in the staff car park, if we chose a nice car to sit on the shot could be very similar and could be just as effective.

In terms of lip-syncing, there is alot in this video.

To summarise, i think my idea could work really well as it is a realistic, achieveble idea. With the co-operation from my peers as well as help from Dave, this video could be very good. There may be some flaws, however these would be easily solved due to the skills and quality amongst class.

Mini-Vid Rough Cut 2

Following the feedback that my fellow group member, Ben received. Through my own independent views i knew that my video could be improved on certain aspects. Bens audience feedback backed up my idea to create a second rough cut as i knew things could be changed on my original rough cut as well as on his.

Therefore, for my second rough cut i aimed to cut down the length of my shots and use relevant effects referring to a pirate theme to link in with the song lyrics. Also i aimed to have more continuity in my editing so the film would run smoothly form each shot.

Audience Feedback (Rough Cut 2)

• The flashing effect was over used 
• Diegetic sound needed to be taken off the original clips
• Callidescope pattern effect was in-effective
• The slow motion effect was over used apparently 
• The swinging on the ropes shots were used excessively

From my audience feedback i gained no positive feedback, as this is a second rough cut if i were to consider a third, i am aware of the things that could be improved on my mini-vid.