Mag Ad tools used

This is a post where i will out line some of the tools i have used whilst creating my mag ads. I mainly used the programme Adobe Photoshop Elements but i also had to download some fonts as well as taking relevant pictures to go on the mag ad.

This was initially the start with no main ad conventions as i was trying to correct the background image. I think the image on its own is very powerful however its a very distorted image which i need to filter.

This above is the plastic wrap tool which i used. which really does as it says - gives it a plastic cover. With this filter it ads brightness to the image which makes it stand out more which is a benefit, however it is very different from Faithless' past magazine ads.

The crosshatch filter enhances the image slightly, although it gives it a more artistic effect as if its almost been sketched. i do like this filter because its simplistic.

Accented edges filter is similar top the cross hatch filter which is why i chose to change the width, brightness and smoothness. The smoothness tool works really well in effect as it un distorts the image. However, the balance has to be just right between these three bars as it can drastically change the image if one is extremely high whilst one is very low. 

The image above is the accented edges filter but with the brightness all the way down. As you can see it changes the picture to a much darker, deeper image. 

This is the smudge stick tool brings out the image from the background. 

Another idea i came up with for the magazine ad was a full page reflected image. This is something similar to what i have found in my research of faithless' magazine ads. As the image on the right shows maxi in reflection with another performer. As jake is the only performer in our production i would reflect two images of him back to back which would merge in  the middle, instead of being apart like the faithless example. 

Above is the initial design idea, for this design i was looking to use different fonts and also add filters to the pictures as well as including the common conventions.

The filter i tried above is the torn edges filter, which completely changes the visuals in the image and changes it to block black and white. 

The other filter which i particularly liked was the conte crayon which distorted the image slightly but the image is still visible. 

This is the mag ad draft which includes my researched mag ad conventions.

This is the next image i was going to use for a magazine ad. I am going to try incorporate layering in this ad. The image allows space for layering on the left hand side.

This is the graphic pen edit which looks good.

Mag Ad Summary 2

This is a summary of all the mag ads i designed.

Rough cut 3 Audience feedback

The History Of House Music

House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities across North and South America, as well as Europe and later Australia.^[1] Early house music commercial success in Europe saw songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the House" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and dance musicworldwide.

Source: http://en.wikipedia.org/wiki/House_music

Dance genre - Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music.

Here is a list of some of the sub genres of the dance genre:

•        Trance
•        Garage
•        House-deep house-progressive house
•        Electro
•        Indie
•        Dub step
•        Techno
•        Jungle
•        Drum and bass
•        Electronica
•        Trap  

  Faithless - insomnia is a mix of House, Trance and dream house.

History of house:
House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities across North and South America, as well as Europe and later Australia. Early house music commercial success in Europe saw songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the house" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and Dance music worldwide.

Mag Ad summary 1

This is a video that summarises the mag ads i have designed up until this point.

Faithless - Insomnia Rough Cut 3

This is our third rough cut

Rough Cut 2 Audience feedback

We got an extensive amount of research for our second rough cut from our primary target audience, we had them write down their thoughts onto sheets of paper. Once we had gathered them all up we began to categorise them and highlighted the main points.



One reason that was highlighted here, was that we had our primary target audience correct. As one of the pieces of feedback we got from the year ten class which are aged 14-15, was that only two of the people in the class of 30 knew what the track was. Also another factor was that none of them would put the song on their ipod.

In contrast to the year 12 class 50% of them recognised the track and 75% of them would put it on their ipod. The year 12's are aged 16-17 which matches our target audience (15+24) Therefore from this feedback we are clear that we have our primary target audience set correctly. The only fault was that some people mentioned that 15 may be too young. However, we disagree with this. Although the BBFC don't currently age rate videos they are going to start as this post highlights BBFC plans to introduce age ratings.   

The black and white effect seems to be very popular amongst our target audience. We were pleased with this feedback as we feel it really sets a mood for the music video and people do like the dark tone it gives.

One piece of negative feedback we received which we feel the need to act upon is the loss of emphasis towards the end of the video.