Common Codes And Conventions from classmates

Codes and Conventions from classmate following their vodcasts

• Titles - Common in all genres of music videos Nero -Reaching Out, titles are used to create a sense of realism and is explicitly intertextually referencing Miami Vice and also to portray convincing production values. DJ Fresh - Earthquake 
• Star Treatment - Richard Dyer
• Transitions allow more freedom, to keep the audience interested. Much more scope for dis-continuity editing in music video an example would be non-linear. White stripes - seven nation army, shot in one continuous shot with transition triangles to keep audience intrest this is a sycedlic video
• Locations - Blue - One Love Branding the band or an act as being street wise and you try to give them credibility as musicians through this. 
• Intertexuality, Cross promotion - promoting something else such as a film, product placement - paid money to feature a product, tie-in - Producers recieve publicity, such as Mcdonalds happy meals.  
• You can go with very abstract videos - they have nothing what so ever to do with the track - Anton Corbijn. 
• Mode Of Address, the singer looks directly into the camera 
• Budgets have come down see we could replicate them and reach the same standards. 
• Digetic Introduction 
• Audience is reflected in some music videos such as Ellie golding - Burn there are early 20's people dancing. Also the secondary audience can be portrayed.
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