Initial Insomnia Audience research

Audience Research

We defined our primary and secondary target audience, these were aged 15-25 and our secondary 25-35. For a starting point we decided our starting point will be recognition of the act/track

Recognition of Artist/Track

Initially i will start by giving our primary target audience (15-25) a sheet of images of the lead singer form Faithless (Maxi Jazz) therefore we can find out whether our artist is easily recognisable.

To do this i will be filming in the sixth form centre which is full of people aged between 16-18 a small section of our target audience to get a bigger picture i will have to ask people outside of this age range.

To be honest i don't think much of our primary target audience will recognise who this artist is, there will be limited act specific recognition. More so our secondary target will do, because of the time era that faithless was present, 1995 on wards with no recent hits. 

Tracks:

Following the showing of images i will then move onto tracks or visa versa. Showing them tracks first to see if the can name the artist. these tracks will be...

The original video, which the focus will be placed most on. Insomnia

One of his other well known hits which we hope will also be recognised. God Is A DJ

Also. We Come 1

Questions to consider:

• Do you own/stream this track?
• Do you own/stream anything by this artist?
• If not either of the above, would you consider buying/streaming this track or anything by this act?
• Can you name any other tracks by this artist?
• What would you expect to see in their videos?
• WHo would you consider to listen to this genre of music?

Other:

If our track is relatively unrecognised as well as our artist i will re-focus some of the questions to the specific genre (house)

Following this re-search along with other factors such as showing our sample clip and defining our primary/secondary audience as a group we will all combine these into one vodcast where each aspect of our audience research can be clearly identified and we should have a real grasp on our target audience.